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Corporate and Strategic Communications Seminar

Corporate and Strategic Communications

Course Overview.

This course provides a comprehensive coverage of corporate communications and public relations: it is for anyone with an interest in corporate communication, or anyone seeking to understand the growing importance of communication for corporations. Corporations increasingly need communication to survive, as they need to entertain relations with a variety of stakeholders to prosper. This includes actor’s external to the organization – customers, governments and civil society organizations – but also stakeholders within corporations themselves, such as employees, managers and investors.

Learning Content/Main Modules.

  • R. Concepts, Structures & Practice
  • The P.R. Campaign / Strategic P.R.
  • Effective Writing for P. R.
  • R. & Media Relations
  • Client servicing
  • Corporate Communication Concepts
  • Corporate Communication Practice
  • News Reporting
  • Research and Research Writing
  • Measurement of P.R. Objectives/Campaigns
  • B: Foundation based Skills for P. R.
  • The Making of a P.R. professional
  • Management Studies
  • The Mass Media Industry
  • Effective Business Communication
  • Integrated Communication
  • Corporate Branding
  • R. Industry Practice and Application
  • Event Management
  • Event Planning and Execution in P.R.
  • Computer Skills for Media and Communication
  • New Media & Practice
  • New media Case-Studies
  • R. Case Studies: Research, Analysis and Solutions
  • Crisis Communication
  • Public Affairs Practice
  • Value added Skills for P. R.
  • Relationship Management:
  • R. Law & Media
  • Audio Visual Communication Production
  • Public Speaking & Presentation Skills for P.R. Professionals
  • Professional Etiquette & Standards for P.R. Professionals
  • Soft Skills for PR Professionals
  • The Economics/Business side of the P.R. agency
  • Historical Origins and Four Models od PR by Grunig and Hunt
  • Communication Effects and Public Opinion
  • Overview of PR Techniques
  • Planning and Programming
  • Internal Relations and Employee Communication
  • Media Relations I: Press Release.
  • Media Relations II: Press Conference
  • Crisis PR
  • Advertisement and Sponsoring
  • Government and Public Affairs
  • Ethics and Professionalism
  • Corporate Social Responsibility
  • Social Media and PR
  • Social Marketing and PR

Way forward After the Training

Participants will develop a work plan through the help of facilitators that stipulates application of skills acquired in improving their organizations. ASPM will monitor implementation progress after the training.

Training Evaluation:

Participants will undertake a simple assessment before the training to gauge knowledge and skills in the field and another assessment will be done after the training in-order to monitor knowledge gained through the training.

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