Climate change communications Training.

Course Preamble.
Environmental threats impact the quality of life in numerous ways hence the need for the training on Climate Change Communications . How we act as human beings can improve
environmental conditions and benefit the health of individuals, families, and society. Many scientists consider
Climate Change one of the greatest challenges of the 21st Century.
The scientific consensus is that we are responsible for a vast share of current and future global climate change,
and that changes in human behavior could help prevent environmental dangers to the quality of our lives. While
technology will provide some improvements, behavior change is the key to reducing carbon emissions, pollution,
and the dependence of our society on fossil fuels. We can change the way we act and the choices we make now.
This can help create a world, which is ‘sustainable’ for future generations, and at the same time improve our own
health and quality of life. The science of climate change communication and Behavior Change has given us tools
to target different audiences and move them along from a state of ignorance or indifference towards changing
personally, and becoming actively involved.
Expected Training Outcomes.
✓ Demonstrate an understanding of Climate Change and related environmental threats.
✓ Understand scientific research related to Climate Change, and be able to communicate it to different
audiences using appropriate media channels
✓ Analyze your personal impact on the environment.
✓ Appreciate the connection of environmental and health behavior
✓ Be able to better communicate with audiences who are unwilling or unable to change.
✓ Explain the function of communication in shaping attitudes, values, practices and policy on climate change
✓ Understand the role of worldviews, perceptions, and beliefs in shaping public opinion in climate change
✓ Understand the roots of climate denialism in a political context and internationally
✓ Identify and evaluate mechanisms for communicating on climate science and energy issues; and
✓ Identify and evaluate rhetoric and visual communication generated and used by those
Communicating about climate change and energy topics.
✓ An introduction to behavior changes communication (including the theoretical frameworks that underlie
BCC programs)
✓ Steps necessary in designing a behavior change communication strategy
✓ Steps necessary in monitoring and evaluation of behavior change communication
✓ Better understand digital public relations.