This course on  Strategic Public Relations and Corporate Commuinications Management  provides a comprehensive coverage of corporate communications and public relations: it is for anyone with an interest in corporate communication, or anyone seeking to understand the growing importance of communication for corporations. Corporations increasingly need communication to survive, as they need to entertain relations with a variety of stakeholders to prosper. This includes actor’s external to the organization – customers, governments and civil society organizations – but also stakeholders within corporations themselves, such as employees, managers and investors.