Climate Change Communication

Course Title: Climate Change Communication.
Course Preamble.
Environmental threats impact the quality of life in numerous ways. How we act as human beings can improve
environmental conditions and benefit the health of individuals, families, and society. Many scientists consider
Climate Change one of the greatest challenges of the 21st Century.
The scientific consensus is that we are responsible for a vast share of current and future global climate change,
and that changes in human behavior could help prevent environmental dangers to the quality of our lives. While
technology will provide some improvements, behavior change is the key to reducing carbon emissions, pollution,
and the dependence of our society on fossil fuels. We can change the way we act and the choices we make now.
This can help create a world, which is ‘sustainable’ for future generations, and at the same time improve our own
health and quality of life. The science of climate change communication and Behavior Change has given us tools
to target different audiences and move them along from a state of ignorance or indifference towards changing
personally, and becoming actively involved.
Expected Training Outcomes.
✓ Demonstrate an understanding of Climate Change and related environmental threats.
✓ Understand scientific research related to Climate Change, and be able to communicate it to different
audiences using appropriate media channels
✓ Analyze your personal impact on the environment.
✓ Appreciate the connection of environmental and health behavior
✓ Be able to better communicate with audiences who are unwilling or unable to change.
✓ Explain the function of communication in shaping attitudes, values, practices and policy on climate change
✓ Understand the role of worldviews, perceptions, and beliefs in shaping public opinion in climate change
✓ Understand the roots of climate denialism in a political context and internationally
✓ Identify and evaluate mechanisms for communicating on climate science and energy issues; and
✓ Identify and evaluate rhetoric and visual communication generated and used by those
Communicating about climate change and energy topics.
✓ An introduction to behavior changes communication (including the theoretical frameworks that underlie
BCC programs)
✓ Steps necessary in designing a behavior change communication strategy
✓ Steps necessary in monitoring and evaluation of behavior change communication
✓ Better understand digital public relations.
Main Training Modules
✓ Introduction to Communicating Climate Change
✓ Worldviews, Politics, and Perceptions of Climate Science
✓ The Public Sphere and Communication Contests over Energy Development
✓ Science Journalism on Climate Change
✓ Climate Science News Audiences and Theories of Media Effects
✓ Politicization and Climate Denial
✓ Climate Change in Popular Culture and Developing New Climate Narratives
✓ Visual Communication on Climate Impacts and Solutions
✓ Understanding & Communicating with the Audience
✓ Advocacy and Communicating Global Climate Action
✓ Role of Media, Scientific Experts, Policymakers, and Academic Institutions and
✓ Introduction to behavior change communication
✓ Designing behavior change communication programs
✓ Dissemination, implementation, monitoring and evaluation of BCC programs
✓ Designing a communication strategy
✓ Sustainability and Behavior Change
✓ Communication & Behavior Change
✓ Self-Efficacy and Change; Designing a Community Campaign
✓ Changing Sustainability Behavior–Target Audience Characteristics for your Campaign
✓ Digital Public relations
✓ Digital climate change communication tools
Way forward After the Training
Participants will develop a work plan through the help of facilitators that stipulates application of skills
acquired in improving their organizations. ASPM will continuously monitor implementation progress after the
Training Evaluation:
Participants will undertake a simple assessment before the training to gauge knowledge and skills and another
assessment after the training in-order to monitor knowledge gained through the training.

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