Crisis management – Navigating the storm Training/Workshop

Unexpected events occur in our daily environment. This interactive and participative training course will demonstrate that it is possible for an organization to plan for those ‘Unexpected Challenges’. It covers the best practices and the proven way of successfully dealing with a crisis. This training course will constructively help delegates to develop those essential crisis management skills and reveal how to effectively use advanced techniques that will improve leadership performance at that critical time.

Delegates will gain tangible skills with up-to-date case studies and exercises to reinforce key learning points for immediate implementation at their workplaces. Your organization must be prepared; without delay it needs to identify all potential vulnerabilities, map out the possible crisis scenarios and mitigate shortcomings.

Training modules

Crisis Management Overview

• Define Crisis Management
• Crisis Management framework
• The Crisis Management relationship and dependency on other standards (e.g. Business Continuity, Risk Management and Emergency Management)
• Exactly what is a crisis?
• Making the distinction between an incident, a crisis and a catastrophe

Principles of crisis communications

• Setting your clear objective
• Responding quickly
• Accepting responsibility
• Appropriate messaging
• Profiling your audience
• Showing and maintaining credibility
• Coordinating with others
• Continuous monitoring

Crisis management process

• Pre-crisis phase
• Crisis Management Plan (CMP)
• Crisis Management Team (CMT)
• The spokesperson’s role
• Crisis event phase
• Initial response
• Reputation repair
• Post crisis phase
• Lessons learned
• Follow up with communication

Threat Scenarios

• What is a threat scenario?
• Deciding which threat scenarios to plan for
• National Risk Registers, associated legislation and civil emergency responses
• Methods for controlling risk
• The Cyber Threat (identified as the Number One threat on the Business Continuity Institute Threat Horizon survey)

Crisis Management Core Concepts

• Brand, image and reputation
• The phases of a crisis
• Understanding the cause of a crisis
• Twelve steps to help an organisation through a crisis
• The Implications of the nature of a crisis
• Recovering from a crisis

Avoiding the Avoidable

• A few precautions can make all the difference
• Protecting your most important assets

Crisis Management Team

• Leadership – The profile of a good crisis management leader
• Crisis Management Team structure
• When the leader is the problem
• Succession Planning – the Crisis Management Team and beyond
• Strategies, structures and command
• Managing crisis generated stress

Way forward After the Training

Participants will develop a work plan through the help of facilitators that stipulates application of skills acquired in improving their organizations. ASPM will monitor implementation progress after the training.

Training Evaluation:

Participants will undertake a simple assessment before the training to gauge knowledge and skills and another assessment will be done after the training in-order to demonstrate knowledge gained through the training.