Fundraising, Proposal Writing and Resource Mobilization

The short course is expected to help delegates understand the need for projects in development, appreciate the phases in project management, develop a practical project idea and write comprehensive project proposal. It will also equip participants to come up with possible project funding sources, liaise with stakeholders in project idea initiation and develop fundraising initiatives.

Main Modules.
 Project Formulation
 Result based M&E
 M&E frameworks
 Grants management
 Formulation of concept papers
 Project Proposal Overview
 An Orientation to Proposal Writing
 Understanding the Agency and the Funding Environment
 Needs-Based Program Development
 Writing the Problem Statement
 The logical Framework Approach
 Writing Goals, Objectives and Implementation Activities
 Writing the Evaluation Plan
 Creating Budget and Estimation
 Agency Capability and Final Steps
 Fundraising Management
 The Fundraising Planning Process Fundraising Planning: The Fundraising Audit
 Marketing Research for Fundraising
 Strategic Planning: The Fundraising Plan
 Donor Recruitment
 Donor Development
 Major Gift Fundraising
 Community Fundraising
 Corporate Fundraising
 International Donor funding principles & Strategies
 Branding and Campaign Integration

Who should attend?

 Directors and Department Heads who lead the project planning process
 Project and Program Managers
 Team leaders of a project
 Directors and Department Heads of NGO
 NGO staff, community leaders and officers involved in designing and implementing a project
 Fundraisers
 Founders and Board Members of NGO

Way forward After the Training
Participants will develop a work plan through the help of facilitators that stipulates application of skills acquired in improving their organizations. ASPM will monitor implementation progress after the training.
Training Evaluation:
Participants will undertake a simple need assessment before the training to identify the knowledge gaps and also after the training, so as to monitor knowledge and skills gained through the training.