Project Design, Proposal Writing Fund Raising

Course Title: Project Design, Effective Proposal Writing and Fund-Raising Management
Key Training Outcomes
The training is expected to help delegates understand the need for projects in development, appreciate the
phases in project management, develop a practical project idea and write comprehensive project proposal. It
will also equip participants to come up with possible project funding sources, liaise with stakeholders in project
idea initiation and develop fundraising initiatives.
Main Modules.
 Project Formulation
 Result based M&E
 M&E frameworks
 Formulation of M&E systems
 Grants management
 Formulation of concept papers
 Project Proposal Overview
 An Orientation to Proposal Writing
 Understanding the Agency and the Funding Environment
 Needs-Based Program Development
 Writing the Problem Statement
 The logical Framework Approach
 Writing Goals, Objectives and Implementation Activities
 Writing the Evaluation Plan
 Creating Budget and Estimation
 Agency Capability and Final Steps
 Fundraising Management
 The Fundraising Planning Process Fundraising Planning: The Fundraising Audit
 Marketing Research for Fundraising
 Strategic Planning: The Fundraising Plan
 Donor Recruitment
 Donor Development
 Major Gift Fundraising
 Community Fundraising
 Corporate Fundraising
 International Donor funding principles & Strategies
 Branding and Campaign Integration
Who should attend?
 Directors and Department Heads who lead the project planning process
 Project and Programe Managers
 Team leaders of a project
 Directors and Department Heads of NGO
 NGO staff, community leaders and officers involved in designing and implementing a project
 Fundraisers
 Founders and Board Members of NGO
Way forward After the Training
Participants will develop a work plan through the help of facilitators that stipulates application of skills
acquired in improving their organizations. ASPM will monitor implementation progress after the training.
Training Evaluation:
Participants will undertake a simple need assessment before the training to identify the knowledge gaps and
also after the training , so as to monitor knowledge and skills gained through the training.
3
Way forward After the Training
Participants will develop a work plan through the help of facilitators that stipulates application of skills
acquired in improving their organizations. ASPM will monitor implementation progress after the training.
Training Evaluation:
Participants will undertake a simple assessment before the training to gauge knowledge and skills and
another assessment will be done after the training in-order to demonstrate knowledge gained through the
training.

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